Author: Mike Higdon

People: Fashion, editorial and portraits

I enjoy portraits and editorial photography the most. The ultimate expression of my photography is when I get to combine the two into editorial portraits. In these examples, I’ve presented some simple portraits, a fashion shoot and candid editorial shots, one of which includes Weird Al Yankovic. I like to frame tightly whenever possible, to bring the subject forward and… Read more →

The Great Reno Whiskey Hunt

In September 2014, I worked with Yelp community editor Michael Tragash to create the Great Reno Whiskey Hunt. Michael had the idea of approaching the Boys & Girls Club and Southern Wine and Spirits to partner with their event, Barrels & Bites. The idea was to create a city-wide game where people would visit seven different bars and collect seven different whiskey collector cards to spell the word WHISKEY. If you could collect all seven in three weeks, they could get into Barrels & Bites for free.

So, only having four weeks to set this all up, I set out to create the WHISKEY cards below. Overall it was a huge success. About 100 people played the game, meaning each bar went through an entire case of whiskey. Boys & Girls Club, Southern Wine, Michael, the bars and I were all pretty happy with the results.

The WHISKEY cards were designed to mock their specific whiskey bottles and used actual elements from the brand when possible. In the second gallery you can see them next to their bottles for better examples. You’ll note the final versions in the first gallery are a little different than the promotional pictures.

 

WHISKEY cards

 

WHISKEY cards with their bottles

Drinker of the month: How to make an Italian Tiki

Drinker of the Month is an ongoing monthly series I publish on my news site, Drinkable Reno. It’s a fun, informative conversation story with a popular mover and shaker in the liquor business in Reno. More often than not, it’s a bartender. In November, I started adding video to the series and this is the first one.

 

How To Make an Italian Tiki with Annalisa from Michael Higdon on Vimeo.

Annalisa Suarez, 2014 secretary of United State Bartender’s Guild Reno Chapter and bartender at the Peppermill Reno Casino Terrace Lounge demonstrates how to make an excellent Galliano and tequila based cocktail.

Ingredients:

  • 1 oz Galliano
  • 1 oz Lemon juice
  • .5 oz Agave Nectar
  • .5 oz Don Julio Reposado
  • Splash St. George Raspberry Liqueur
  • Angostura Bitters
  • Lemon to garnish

Directions:

Combine lemon, agave, tequila and Galliano. Shake with crushed ice. Add splash of St. George to final glass. Double strain shaker into the glass. Add ice to the glass. Garnish with lemon. Add bitters. Enjoy!

News video, Great Basin Brewing Co. cans Icky IPA first time

The weird thing is, I teach video journalism at the University of Nevada, Reno, but I don’t do a lot of my own video… until now. This was my first professional news video and it’s not bad. I continue to get better every time. Very standard, straight up stuff though. Great B-roll and interview. But my problem is, I always include too much.

Great Basin Brewing Company started canning Icky IPA on May 29, 2014. For the full story, visit DrinkableReno.com or http://drinkablereno.com/great-basin-brewing-cans-icky-ipa/

The Nevada Sagebrush news design

In college I worked at the Nevada Sagebrush, the student newspaper. I started out as A&E editor then moved into the Design Editor position. While there, I created a lot of really fun, uninhibited work. In each example below, I worked with photographers and writers to create the best design package. In many of the examples, such as Looking Inside Nevada Baseball, I chopped the baseball gear up, took the photos and laid out the section. With The Manliest Man Alive, I did the interview with Chuck Norris and used hand out art to create a two page story.

Reno Mo-Men Public Service Announcement

In 2014, Josh Arias and I created the Reno Mo-Men, a Movember team in Reno, Nev. On Nov. 1, Josh set up his mobile barber station at Under the Rose Brewing Co. in partnership with Full Belly Deli to create a Shave the Date event. Afterward, I created this video to promote awareness for the team and help raise money. Also, it was an excuse to use my new camera.

Ultimately, by the end of Movember, the Reno Mo-Men had 46 members and raised $7,619!