Author: Mike Higdon

#NoFilter: The best 26 photos from the first 6 months of my 365 project


The first six months of my photo project have changed the way I approach photography, both technically and artistically. But there’s more time to talk about that in the next few months. For now, let’s just all enjoy a bunch of photos from 2016.

For those of you just joining me, a quick recap: I’m shooting one photo a day on film. The goal is to photograph my life experiencing Reno and to get the photos displayed in a gallery at the end of it. The project started July 1, 2016 and will end June 30, 2017. Here’s a link to the #NoFilter blog tag to read more.

There are only 26 out of 216 pictures here. Think of what you’re missing out on.

Best of 2016

Photo by Mike Higdon.

#NoFilter: On photography’s metaphysical relationship between time and shape

In November, a new photographic theme emerged: repeated shapes and revisited narratives. In November, I changed my approach and it illuminated new ways to capture images. But I couldn’t have done that without October. November marks the fifth month of my 365 photo a day on film project that started July 1. On June 30, 2017, I will take my last photo.… Read more →

Chuck Norris: The Manliest Man Alive

A blast from the past, I interviewed Chuck Norris back in 2006. It was one of my favorite stories I wrote in college. It was lost when the hosting for the Nevada Sagebrush expired, so here it is again for old time sake. Denting the world, one kick at a time According to “facts” floating around on the Internet, Chuck… Read more →

Lighting lessons you can learn at monster truck rallies

First rule of photography, always shoot in RAW, don’t be lazy


So I broke the first rule (that I totally just made up), and shot in JPEG for the Octane Fest Monster Truck Spring Nationals in Fallon, Nev. June 13. What happened because of that? I lost my ability to color correct these images to a perfect white balance, because JPEG just doesn’t allow for that. So what did I learn? Science.

Time Flys Monster Truck

Notice the color shift? Photo by Mike Higdon

This GIF is the most obvious if you look carefully. The color cast rotates between violet and green. This comes from inexpensive fluorescent bleacher lighting and American AC electricity. Power to the light comes in alternative waves (a sine wave) and on one side of the wave you get green and the other side you get violet. With a high-speed shutter such that can capture this monster truck’s high-speed spin, you will also catch that sine wave because it takes 1/60th of a second to shift from one to the other. If I had shot at 1/60th shutter speed it would’ve been white but then the truck would be a blurry mess. And in JPEG, you can’t really fix the color as well (it was way worse than what you see here). Source.


But enough about science, here’s some cool monster truck show pics





Illuminati Ball on black and white film

I spend so much time in a digital world, particularly in my job at Swift Communications managing technology, that sometimes it feels good to step into another world. For the first Reno Illuminati Ball, I brought my Minolta X-570 film camera to Reno Provisions to shoot the event, for myself, on black and white film.

I wanted to capture the candid, up-close shots of people’s faces or in this case, their masked faces. I particularly love the shots of people breaking out of character to check their smartphones. It kind of proves the point I was trying to make by bringing an analog camera. The best irony is that I attended an event hosted by Reno Instagrammies and used the slowest form of photography possible. It took three weeks to receive the developed prints.

The event environment and camera presented some interesting challenges. I knew the event would be incredibly dark and the costumes colorful. Nonetheless, I chose the black and white film for two reasons, both practical and accidental. Practically, I wanted to eliminate the distraction of color and focus on faces. Accidentally, Gordon’s Photo Store only had 3200 ISO film in black and white and not color.

Another challenge came from the camera and flash combo. The camera has an internal light meter, just like modern DSLRs, and allows you to set the film up to 3200 ISO. However, the flash meter only meters up to 1000 ISO. This meant the two devices wouldn’t communicate with each other very well. Nonetheless, I shot wide open on a 50mm f/1.7 lens, set the flash to auto distance, pointed it at the ceiling and hoped for the best.

I really enjoyed what I got. The scans, unfortunately, are pretty low res and add a lot more grain to the digital images than what appears on the nice, creamy prints.

7 lessons from a viral news story

The perfect storm: How one story went viral with strategic social content planning

Check out the original story if the screenshots are just not enough.

The Depot Craft Brewery Distillery was the most anticipated restaurant project in Reno for 2014. The buzz surrounding it started in late 2013 and continued through 2015. I covered the building renovation in April and October 2014 specifically so that I could make this blog post after it opened in 2015. Each story has delivered more pageviews and engagement than any other story I’ve written. In three days, the last post broke all previous records, reaching more than 17,500 people on Facebook with 30 shares and 73 likes, bringing 1,400 page views (hey that’s a lot for a blog!), more than 800 video plays and averaging 2 minutes and 23 seconds spent on the page.

This was not random chance or luck. This was strategic and mindful content creation. Let’s break it down:

1. From the top

Feeling Accomplished

Feeling Accomplished

Note the use of Facebook’s new emoji (sentiments) option “feeling accomplished” and the location tag of Reno, Nevada. The body text is short and simple, it tags the business the story is about and speaks in second person. This is personal without being an individual “blogger” who lacks the credibility of a larger organization. The “part 2” is there because I teased this story for 4 days by dropping hints on Facebook about the story. A video of the business was “part 1.” People anticipated the arrival of part 2. I also posted it at 7:30 p.m. on Monday. I believe this peak reading hour (determined by FB insights) contributed greatly to the success of this story. Finally, I pinned this story to the top of the page timeline to indicate to Facebook and users that it was important.

2. The social preview

Numbers and GIFs! Tell me more!

Numbers and GIFs! Tell me more!

This headline is unique to the Facebook link preview and is nowhere in the actual story. Same with the Facebook description. These were customized for maximum social impact. A promise of SIX (not 5, not 10) GIFs. Who doesn’t love GIFs? And moreover, a before and after GIF! Man, sign me up for that! The description provides context to the headline. The image is also specifically chosen for setting place and being simple. This photo does not appear in the actual story and was shot specifically for Facebook.

3. Under promise, over deliver

Videos and a subhead. Click to view the video

Videos and a subhead. Click to view the video

The actual headline of this story is very boring (not pictured): “The Depot Reno makes beer, whiskey and gin.” This headline is for the sole purpose of capturing the keywords “The Depot Reno,” “The Depot whiskey,” “The Depot gin,” “Reno whiskey,” “Reno beer” etc. No frills, just pure Google fodder. The subhead for this story (pictured) is descriptive, but also sneaks the full business name, location and historical context into it while letting people know that I put the GIFs at the bottom so if they’re coming from Facebook they know where to go.  Readers will also find a video, giving them a choice to engage with up to 3 different story forms (video, words, GIFs) that tell different pieces of the larger narrative. Though each story form still makes sense separately, they are stronger together.

4. Visual narrative

Visual Storytelling

Visual Storytelling

Posting just the GIFs or just the video is not enough for several reasons. For one, stories with less than 300 words get dinged by Google as potential spam. Second, if someone came to this story from another source, they would lack context for what the GIFs are about. My audience has been following this story since April but new audiences have not.  More importantly, I use visual storytelling narratives to trick people into learning something. Isn’t that what we’re always saying, give people their vegetables and puppies at the same time? It’s possible. It’s all in the narrative.

5. Factboxes and maps


Every story I write relates to a business, so maps and factbox info make it easy to add simple value to the story. This is what will help this post remain relevant in the long term as people look for this basic info in the future, it’ll also raise my Google ranking when people search for “the depot hours.”

6. Finally, the GIFs


TheDepot-SideDoor1 TheDepot-LookingUp1

Here are just two of the GIFs in the story. These are news GIFs, not just puppies and kittens, they actually tell a story and provide value to the reader. I knew I wanted these GIFs back in April when I took the original photos, so I asked the business owners to pose in the same candid position for these before/after images. I deliberately put them at the bottom of the story so that readers would have to scroll past a video and narrative to their destination. But I told people where to find them if that’s all they wanted, giving readers a choice to enjoy the full package or just the GIFs.

7. Key takeaways

Not every story has the opportunity to make this much of a splash, but when the opportunity arises, take full advantage of it. Some stories are just not as visually rich while many others are. We complain about low resources, but I did this alone with no other staff in my off time. I’m not saying that it’s easy to produce this type of multimedia but it doesn’t require a whole team of people and 20 hours of work either.

There are things to learn from how BuzzFeed and the like organize, label and deliver content to their audiences. We can apply these lessons to news without falling into the “puppies and kittens” pit but without also classifying stories as “eating your vegetables” (since when has that ever gotten anyone excited?).

At the end of the day, this story is nothing more than a business story for a consumer audience wrapped in shiny foil and visual storytelling.